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- 'Ae Dil Hai Mushkil' experience recreated for fans
Airbnb, a community driven hospitality company, on Thursday announced the launch of a social media contest The Ae Dil Lets Airbnb to celebrate the forthcoming release of "Ae Dil Hai Mushkil", which also stars Anushka Sharma, Aishwarya Rai Bachchan and Fawad Khan. Karan said in a statement: "London's grandeur and the romance of Paris have always enticed Bollywood buffs from every generation. The contest is a great way for travellers and Bollywood aficionados to relive the romance of film." To participate, people have to create a dream ‘Wishlist' of five of the company's properties in London or Paris on its website or app.