'Kabali' fever grips nation, sends fans into frenzy

From Air Asia's special "Kabali" airline to lucky superstar silver coins from Muthoot Fincorp and exclusive partnership with Airtel -- brands have unabashedly cashed in on the Rajinikanth phenomenon. PVR is the official multiplex partner of "Kabali". "Since Rajinikanth has fans across the country and as PVR is known for going an extra mile for its patrons, we've associated with the makers to introduce exclusive 'Kabali' merchandise," Gautam Dutta, CEO, PVR Cinemas, said.