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- Aamir Khan changes marketing rules
What PK will allow Aamir If PK works like it seems it will, Aamir will become the undisputed number one in the industry. He can afford to slow down even further, and ask the rest to play a catch-up game while he gives more time to his next project. Aamir likes that approach, and so does director Rajkumar Hirani who is not the kind of man who is in a hurry to make his next film.