Big B is hopeful, things will change post 'Pink'

Q. When "Pink" opened, the collections were reasonable. But over the weekend the rise in the footfalls was phenomenal. Did you at any point worry about the film's reach? The word of mouth worked for the film. There was no deliberate and known practiced marketing done for the film, but somewhere Shoojit Sircar did have the confidence that when people will see the film, they would react and spread the word. That is exactly what happened.