Featuring in Amul ad means public endorsement

daCunha says over the years, Bachchan "has been a favourite for writer Manish Jhaveri and myself, whether it's been his wax double at Madame Tussauds, his down-to-earth warmth on 'Kaun Banega Crorepati', or his colourful array of celluloid characters. The two of us truly enjoy doing Amul hoardings on the superstar ? and our artist Jayant Rane caricatures him with a unique relish".