I see a story in everything: Shailja Kejriwal

"The answer I got was -- 'Arty film woh hai jo zyaada logon ko samajh nai aayegi (an arty film is one which not many people would understand)'. But then I thought, my film ('Madaari') will be understood by people. It's just that it lacks the routine song and dance. So, I coined the word alternate mainstream for it," said the Kolkata-born talent, who is also one of the producers of the movie.