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Jacqueline joins Body Shop

Jacqueline Fernandez new face of Body Shop India

The Body Shop has signed in Jacqueline Fernandez as their brand ambassador of their company. This announcement would come a week after The Body Shop's online portal for Indian consumers to buy products online was launched. Foraying into the e-commerce segment the retailer of cosmetics and toiletries launched the website The Body Shop, has 110 stores across 37 cities in India and they plan to enter smaller towns like Patna, Shillong and other. It's after three years that The Body Shop has brought in a new brand ambassador. It was in November 2011 that the brand had roped in Dia mirza as their brand ambassador. Forest Essentials, Shahnaz Husain and Boutique, some of the major competitors of The Body Shop do not have a brand ambassador. Fernandez won the title of Miss Sri Lanka in 2006.