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She easily warmed to acting; cross-disciplinary pop stardom was another matter. Anjula Acharia-Bath, a founder of DesiHits, a media company that caters to the South Asian market, said that she "totally had to stalk" Ms. Chopra to let her know that she and Jimmy Iovine, a founder of Interscope records who has helped develop the careers of such stars as Lady Gaga and Eminem, were interested in making an album with her.