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"I request all that the way I came here, they should visit too. If you have not seen Kashmir, then you have not seen anything," he said. The actor said he wanted the tourism to grow in the Valley and that was the prime reason for shooting the film in Kashmir."I wanted to come here for 'Dabangg' also, but it did not materialize. Our prime reason for shooting here was to promote tourism in the Valley. We are here to invite the whole country, foreign countries to Kashmir, to come and see this beautiful place," he said. Salman avoided directly commenting on being a brand ambassador of Kashmir tourism. "See, the thing is that if I have got to be the brand ambassador, I have got to be the brand ambassador of India. State by state we will do this. We shot 'Bajrangi Bhaijaan' here. We will come back and shoot another film. That is actually being the brand ambassador," he said. The superstar batted for re-opening of cinemas in the Valley, which were shut down after the eruption of militancy in the state.