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The actor is currently the brand ambassador of the watch brand Rado and recently launched the Swiss watchmaker's chocolate brown high-tech ceramic collection.Hrithik says that his ability to reinvent himself "in new roles resonates with the brand’s image to constantly innovate, making it a perfect fit".But at a time when some senior actors are facing criticism for choosing wrong brand endorsements, Hrithik says that he only works with those brands that inspire him.