Why Aishwarya Rai immediately responded to the controversial ad complain

"We wish to convey our dismay at the concept of this advertisement, and that you have, perhaps unthinkingly, associated with such a regressive portrayal of a child to sell a product...," the letter read. They asked Aishwarya, who is the National brand ambassador for Kalyan Jewellers, to cease to associate herself with "this offensive image by ensuring that further use of this advertisement is stopped".