Benny Dayal said, "I am very excited to be a part of this event. For me fashion is all about being yourself and feeling good about yourself. I myself am a shopaholic and really like MAX. This brand is comfortable and affordable I believe if you like something then you must buy it. MAX has it all for your family. And the festive collection they have come out with is just superb! The new range is just right for the season’s festivities. I loved the rich colours, Indian prints and textures. Max is the best place for your festive shopping destination".