Re-inventing Khadi, the independent label way

Khadi is attracting small upcoming fashion labels who are exploring possibilities to reinvent the intricate handspun fabric and keep it relevant in an industry driven by experimentation. With chic silhoutes and eyecatching designs, the appeal of the natural fabric, which now comes in a variety of beautiful colours has seen an upsurge, say designers. "It isn't too difficult to establish Khadi in niche and more expensive markets. However, the story is different for when it comes to cost-effective markets," says Astha Vashisth, founder and designer at Delhi-based Fayakun Design Studios. Vashisht has made it her business to re-invent woolen khadi from the valley of Ladakh and retail it in refreshingly different silhoutes in colours that range from natural indigos and breezy whites. The store provides interesting combinations of reds and mustard as well.