Indian Super League finds its celebrity game lovers

Given the burgeoning interest in football and the country’s long association with the sport, the Indian Super League desires to position itself among the best footballing competitions across the world, as an entertaining and high quality league that would engage hundreds of millions of fans and drives improvement in playing standards. Sourav Ganguly, Harshavardhan Neotia, Atletico Madrid, Sanjeev Goenka and Utsav Parekh together went on to buy the most expensive franchise of the Indian Super League, Kolkata, for 18 crore rupees. Sourav had once claimed that if he weren't a cricket player, he would have played football.