Virat Kohli ahead of Messi , Ronaldo

Indian cricket vice- captain Virat Kohli has been rated second behind British Formula One racer Lewis Hamilton in the list of most marketable athletes by the UK magazine, 'SportsPro'. The list, driven by marketing potential over the next three years based on value for money, age, home market, charisma, willingness to be marketed and crossover appeal, has Virat as the only Indian sportsperson in the June edition of the London-based magazine. Former England batsman and Delhi Daredevils skipper Kevin Pietersen (35) is the only cricketer other than Kohli, 25, to feature in the top-50 list. Kohli's jump from No.13 to the No.2 this year in the list only reasserts his stature as one of the best young batsman in world cricket today