Sachin launches clothing brand, Riteish walks the ramp for it

Sachin explained what fashion means to him, "Fashion is not for others to look and appreciate and not feel comfortable yourself. I think fashion is all about what you feel from within, whether you are satisfied with what you have on your body or not. To me, good clothing is an extension to your body. Clothing should fit you like a glove. As long as I am comfortable in that, then it really doesn't matter."