![Year of the Horse: Chinese New Year Celebrations Around the World Year of the Horse: Chinese New Year Celebrations Around the World](http://www.saharasamay.com/pics/article/2014_02_01_05_08_19_chinahorse2.jpg)
The hullabaloo over the holiday — also known as the Spring Festival or Lunar New Year — is a calculated move at many of those retail properties, designed to attract the region’s vast and growing Asian presence into stores after a lackluster year for retail sales.