Activists of the All India Hindu Mahasabha ' title=' Hindu Mahasabha '>Hindu Mahasabha on Tuesday protested the celebration of Valentine's Day outside a plush mall here.

Members of the Hindu outfit gathered opposite Gaur Central Mall in up-scale Rajnagar area where couples were celebrating the day. They also burnt an effigy depicting Valentine's Day as part of their protest.

Spokesperson of the Hindu Mahasabha, B.K. Sharma said the organisation had decided to oppose functions "that ruin Hindu culture".

"The celebration of Valentine's day is against Hindu culture," he said.

The members asked visitors not to encourage children to celebrate the day which they said has "sneaked in from the Western world to this Hindu country".