Indian Premier League (IPL) franchise Delhi Daredevils on Monday extended their association with leading dairy products manufacturer Mother Diary for the upcoming 10th edition of the cash-rich T20 cricket league, starting on Wednesday.

As part of the association, the brand will be seen as the principal sponsor of the Daredevils' team jersey with the logo placed on the lead arm. Besides, the logo will be evident at several key spots on match days, confirmed a statement from the dairy firm.

Speaking on the association, S. Nagarajan, Managing Director, Mother Dairy, said: "Our association with Delhi Daredevils stays as a natural choice for us since both the brands have grown in Delhi and loved by Delhiites. This prolonged association with the team is a matter of joy for us as it gives us an opportunity to further strengthen our bond with the residents of this city."

Elaborating on the partnership, Delhi Daredevils CEO Hemant Dua said: "We are delighted to extend our relationship with Mother Dairy. Both brands, besides having their origins in Delhi, also communicate a healthy lifestyle and thus are perfect partners."

"We are looking forward to cheering our fans with our performances, both on and off the field, with our exciting young squad."

Mother Dairy will soon launch a mass campaign at the company's select booths across the National Capital Region (NCR), giving an opportunity to the fans to express their passion and support for their team. In addition, the brand will also launch a series of social media engagements with consumers to pep up the association.