Pakistani designer brand enters Indian market

An over two decade old Pakistani women's clothing brand Sana Safinaz has brought to the Indian market latest fashion for women from across the border by tying up with domestic fabric retailer OCM. Presenting semi-stitched products for Indian women, the popular brand will showcase their 2015 silk collection comprising of six designs in two diverse colour variations. "We are delighted to partner with OCM as our exclusive distributor, partner and marketer in India. We will now have an authorised entity in India, a respected and credible institution that will interface with the trade and customers in India offering them a better buying experience and the assurance of buying genuine Sana Safinaz products," Altaf Hashwani, CEO, Sana Safinaz said. One hundred per cent pure silk and satin shirt designs are paired with fine silk and chiffon dupattas and cotton salwar. The color palette offers an array of bright and dramatic hues and vibrant tones.