The brand's founder Vinayak Sharma, an alumni of NIFT says he wants to create khadi wear whose designs are as attractive as those from multi-national brands.With the collective efforts of government, KVIC and independent labels like Gaurang Shah, Sabyasachi, Fayakun, Red Sister Blue, Cotton Rack, amongst many others are making khadi garments , the aim of making Khadi garments have a contemporary style with international standards of quality to make khadi a brand that not only inspires but aspires the youth seem to be successful.