Swarovski ties with 11 designers for new jewellery collective

Talking about how designers are exploring this segment as part of business growth, Vivek Ramabhadran, Managing Director, Swarovski Professional India told media: "Its very exciting for us. In the past two years, you will see that the designers need to scale up their business. Indian designers have come to a point, where there core business in couture or fashion tends to run on auto pilot mode. So the question is What else to do and the answer is going to be in accessorises, brand licensing and maybe other kinds of projects and so on.