In this particular election, the media has played a bigger role than ever before. Two constituencies have been under the spotlight: Varanasi where in the so-called mother of all contests, AAP's Arvind Kejriwal has taken on Modi. The other is Amethi where Rahul Gandhi, whose role in reducing the Congress even further can be hardly underestimated, is one of the three in a triangular contest which also features the BJP's Smriti Irani and Kumar Vishwas of the AAP.