While pursuing her political and acting career simultaneously, she also produced TV shows under her banner Ugraya Entertainment, feeding family viewing audiences with entertainers like "Virrudh" and "Thodi Si Zameen Thoda Sa Aasmaan". She is married to her childhood friend Zubin Irani, a Parsi, and has two children - son Zohr and daughter Zoish. In the 2014 general elections, the gutsy Smriti took on Congress Vice President Rahul Gandhi in Amethi constituency. She lost but gave her opponent a tough fight.