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The German luxury car major Audi from the Volkswagen Group, which has just lost its number one tag to compatriot Mercedes-Benz in the first quarter, today expressed optimism to retain its pole position this year too. "We are sure of maintaining the market leadership this year as well. April, which traditionally is a weak month, was very strong for us and we hope to maintain the momentum going forward, as we plan 10 new launches, including three brand new ones, and adding more dealerships," Audi India head Joe King told reporters here after launching a new variant of the sporty sedan RS 7 Sportback.