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- Ford launches Figo Aspire at Rs 4.9 lakh
With its pricing, Figo Aspire has started a price war against the likes of Maruti Suzuki's Dzire, Hyundai's Xcent, Honda's Amaze and Tata Motors' Zest which are priced at a range of Rs 5.03 lakh to Rs 8.21 lakh. The segment is witnessing a fierce competition in the Indian market and accounts for nearly 30,000-35,000 cars each month.