PICS: Projecting Nano as cheapest car was a mistake

The Tata group chairman Emeritus Ratan Tata says that there is need to do away with the 'stigma' of Nano being 'the cheapest car', and bring it back to India for a fresh start with a new image. Tata, who stepped down as the Chairman of the salt-to- software conglomerate last December, said Nano could also be marketed as a changed product in Europe to tap interest on the car outside India. The car was launched in March 2009 with an initial ex-factory price tag of close to Rs one lakh for the basic model. It is currently available between Rs 1.45 lakh and Rs 2.65 lakh (ex-showroom Delhi) across all variants.